An eco-entrepreneur for the last 26 years, way before it was ever cool, Jeff is an Honours Graduate of the Ivey School of Business.

Jeff has had, and continues to have, many lives.

Jeff is the Founder and President of The Raw Office which is an ecommerce reseller with over 5,000 dark green eco forward office supplies for home offices, small businesses and large enterprise clients across North America.

He's created things. He was the Founder of Winnipeg's Blue Box curbside recycling program, 20 years ago, Co-Founder and President of Prairie Pulp & Paper Inc. , which is active in the research, development and sales of recycling agricultural wheat straw fibres into tree-free chlorine-free sulfur-free paper (www.stepforwardpaper.com), as well as Pulse Furniture (www.pulsestyle.com), a custom furniture manufacturer that creates sweat shop free furniture in Canada, for clients all over North America.

Jeff is passionate. His blog site The Cool Vegetarian is a lifestyle site providing inspiration and tools on how to live a healthier more sustainable lifestyle. The Cool Vegetarian has become a popular destination for health enthusiast worldwide featuring over 350 free video interviews with health experts, doctors and celebrities (thecoolvegetarian.com).

He's an author, Jeff released the book The Cool Vegetarian, which includes a foreword by Woody Harrelson and is printed Step Forward Paper Professional Grade tree-free paper (www.amazon.com).

He's philanthropic. Jeff is the Founder and Volunteer President of Green Kids Inc., an environmental education touring theatre charity for Children which has inspired over 1 million students in 1,000 + schools since 1991 (www.greenkids.com).

He's been an event organizer. Over the years Earthday, Donald Trump, Dr. Wayne Dyer, Dr. Jane Goodall, and Dr. David Suzuki have been featured.

He's won awards: The 3M Environmental Innovation Award, The Federal Business Development Bank's Entrepreneur of the Year; The Sustainable Development Award of Excellence; Western Living's Westexpressed; The Globe Award, The Canadian Printing Award and the Envirokidz Giving Back Award. Mr. Golfman has also been featured in Fortune, Forbes, Time and hundreds of other media outlets.

He practices what he preaches (although he would never preach, really). He has infectious, boundless energy derived from his low impact lifestyle, large world view, active days and dietary choices.