Jeff is the Founder and President of The Raw Office which is a new boot strap startup online drop ship re-seller of more than 75,000 eco-friendly office supplies for consumers and businesses (rawoffice.com).

Jeff was the Co-Founder and Past President of Prairie Paper Inc. which is active in the research, development and sales of recycled agricultural straw fibres into tree-free paper. It’s 80% wheat straw based Step Forward Paper™ is available at Staples, Office Max and other distribution channels across Canada and the USA (stepforwardpaper.com).

Jeff is an eco-entrepreneur who began his career in this area 28 years ago when he started Winnipeg’s Blue Box curbside recycling program in 1990. Jeff has successfully started and exited 3 small startups and has spectacularly failed at 2 others. Jeff graduated with an Honors degree from the Ivey School of Business.

An active philanthropist, Jeff founded Green Kids Inc., an environmental education touring theatre charity for Children, which has inspired over 1.25 million students in over one thousand schools, since 1991. He has served as the volunteer President of Green Kids for the last 27 years (www.greenkids.com).

Recognition for his contributions to creating a better world include: The 3M Environmental Innovation Award, The Federal Business Development Bank’s Entrepreneur of the Year Award, The Sustainable Development Award of Excellence, The Globe Award for Environmental Excellence, The Canadian Printing Award, The Brightlane Entrepreneur Award and the Giving Back Award.

Jeff has been featured in hundreds of media channels including: Time, Fortune, Forbes, Huffington Post, Globe & Mail, and the Financial Post.

As an author, Jeff released the book The Cool Vegetarian. His Video Blog, The Cool Vegetarian has become a popular destination for health enthusiast worldwide featuring over 350 free video interviews with health experts, doctors and celebrities with 5 Million + video views (www.youtube.com/user/TheCoolVegetarian).

Jeff's blog, The Cool Vegetarian, is the winner of the Diet Spotlight award and provides free inspiration and lifestyle tools on how to live in a healthier more sustainable way.